About us

Two young brothers in a garden—one on a red kids’ bike—1980s family photo capturing playful spirit.
Two young boys pulling silly faces by a garden brick wall and shed; vintage family photo.

Jono & Nick

Jono and Nick have been brothers for as long as they can remember. The importance of family and friends is a common thread. The sock game is therefore a wonderful opportunity for us to spend time together and create something that we love. 

Thank you to everyone who has supported us through their interest in our game. The response has been amazing.

Jono & Nick
(competitive) brothers

Two men demo The Sock Game at a market stall, laughing and wearing turquoise and pink striped arm socks.
Two men on a sofa with The Sock Game boxes, wearing turquoise-and-pink striped arm socks; brand photo.

Our Story

  • Since the 70’s

    The Sock Game has been in our
    family for years since we first
    pinched a pair of Dad’s walking
    socks and searched the house for
    pairs of items.

  • Over the Years

    We have grown into seasoned
    Sock Game professionals,
    refining the game with the perfect
    sock (Dad got his pair back) and
    ideal items, plus settling on the
    simplest rules for maximum fun.

  • Then it Kicked Off

    In 2016 we ran a successful
    Kickstarter campaign and sold
    our first 1,000 games at local
    Xmas markets. The feedback was
    so amazing it gave us the courage
    to launch the game.

Kickstarter

Outtakes

Toy Fair